01
Align
Line up the screen with the socket.
A new way to see the things we take with us. See what BOOZZO can do
HELLO, WE’RE BOOZZO.
One eye.
Your world.
A screen you can take with you.
A companion you can see yourself in.
A story to share.
Soft, still and ready for a hug.
Its screen brings the eye to life.
Discover the collection in development
One detachable screen.The heart of your world.
02Choose your plush companion.Ten characters to meet.
03Add accessories as you go.Build your own collection.
BOOZZO IN EVERYDAY LIFE
Play. Learn.
Stay close.
A favorite video, a familiar voice or a puzzle you solve yourself. See six ways a child could spend time with BOOZZO.
BOOZZO ONE
One familiar eye.
New places to go.
Start with the screen on its own or choose your first plush companion. The round touchscreen is designed to clip into the companion’s face and lift out again.
DESIGNED TO BE REMOVABLEUnclip it.
Unclip it.
Take it along.
Clip it back in.
Take your screen with you. Your companion will be waiting when you get back.
Screen clipped into Noah.
BOOZZO OneOne screen to take along.
This animation illustrates the design. Prototype testing will confirm the fit, dimensions and compatibility.
A CLOSER LOOK
The eye out front.
The details behind it.
The module is designed for talking and listening, even on its own. Sound comes through the speaker grille. A separate opening on the rim houses the microphone.
- 01Speaker grilleSmall holes near the back edge extend around the side to let sound out.
- 02Separate microphone openingA small opening on the rim sits away from the speaker grille.
- 03Two side clipsThe clips guide the module into place and hold it there. The socket needs to keep the audio openings clear.
- 04Built-in contactsA potential connection point to explore with the manufacturer.
Prototype testing will cover sound quality inside and outside the plush, protection for the openings, the attachment mechanism and the electronics.
HOW IT CLIPS IN
One little click.
Meet your companion.
Your screen, in your favorite companion.
Follow the three steps from left to right.
02
Clip in
Guide the module into the socket.
03
Meet your companion
The eye is in place. Its world opens up.
THE COMPANIONS
Ten personalities.
Find your companion.
Ten soft characters, with different skin tones, hairstyles and stories. Find one that reminds you of yourself or someone you love.
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NOAH’S LITTLE ADVENTURE
An explorer
who won’t let go.
Noah has spotted his eye. Now he has to persuade the logo to give it back. Meet his mischievous side in this twelve-second film.
An animated short starring our mascot.
Izan, Sana, Rayan and Léa each come in two skin tones. Open a character’s profile to choose a look and read their story. Images are photorealistic concepts.
MILA · A QUIET MOMENT
A quiet moment.
A little closer.
A hug, a glance and a little pause in the day. Mila settles into her friend’s arms.
Concept film. The eye is animated on the screen.
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BOOZZO WORLD
One eye.
So many cultures.
Our companions are off to see the world. Twelve editions draw on local clothing, colors and settings. Each one has its own story.
These editions draw inspiration from local clothing. Tap an image for a closer look. The plush stays still as its round screen comes to life.
THE BOOZZO COLLECTION
Presidents
Six presidents, a first lady and a queen. Tap a plush companion’s eye to hear its line.
Collectible caricatures with original BOOZZO lines and fictional AI-generated voices.
The portraits could not be loaded. Refresh the page to try again.
TAP. EXPLORE. SMILE.
Your companion.
A world in its eye.
The plush stays still. Touch the screen to play a game, watch a video or try a conversation.
TRY THE PLUSH AND ITS SCREEN LIVE
Screen magnifier The same activity, in a larger view.
Stay close.
Say hello.See the people you love
in BOOZZO’s eye.
Say hello.See the people you love
in BOOZZO’s eye.
Tap the eye to explore.
Ready to listen
BOOZZO’s emotions
Tap a colour to try the glow.
Camera off · Face tracking runs on your device.
CAMERA · ON YOUR DEVICE
A smile in my eye.
With your permission, the demo uses your phone or computer camera. Images and face detection stay on your device. The demo detects a face without identifying anyone or sending images to OpenAI. Your photo disappears when you leave camera mode unless you save it.
YOUR CONNECTED WORLD
One companion.
So many little moments.
Choose an activity and watch the eye change.
Imagine spending a day together.
FIND THEIR VOICE
A voice you’ll love.
Bright, mischievous or gentle. Listen to a sample and pick your favorite.
A bright little voice with a smile in every word.
Listen to a short sample with your microphone off.
Twelve voice styles use ten distinct AI-generated voices. Samples use this demo’s API credits.
Control the eye without AI credits
Try “open maths”, “video about the Moon” or “weather in Paris”.
Dictation may send your voice to your browser’s speech service.Tap the eye to open its apps, the microphone to talk. The plush stays still.
YOUR TURN
An expressive eye.
The pupil follows your gesture and the colors change when you touch the screen. Choose an expression.
Live conversation · OpenAI
Ready to chat?
Ask and watch it happen.
You can also tap an action to try it.
Try “Show me a video,” then “Pause it.”
This trial uses an AI-generated voice and your account’s API credits. Your audio goes to OpenAI during the three-minute session. The microphone turns off when you stop or leave the page. The site does not store audio recordings.
Check my OpenAI API credits ↗Sign in to the site ↗Watch another YouTube video
Choose a film from the selection, type a topic or paste a YouTube link.
Type a question instead
Our conversation
Your words and BOOZZO’s replies will appear here. The transcript may contain errors.
Calls · With loved ones
Ready to say hello?
The link opens BOOZZO and asks for the family code, so only your family can join the call. It stops working when you hang up.
Calls go directly between your devices; BOOZZO only relays the connection setup. Your phone or computer camera and microphone are used with your permission; without a camera the call switches to audio only. These calls use no OpenAI credits.
What can I try today?
In this demo: Try AI conversations, videos, games, math, stories and music. Photos use your device’s camera, and video calls connect family devices directly.
For the future product: Hardware, battery life and Android integration are still in development. The web app currently supports neither Play Store downloads nor native WhatsApp calls.
ALYA · THE JOY OF LEARNING
One answer.
One big smile.
A child chooses 12. The screen confirms the answer and shows the next question. Learning starts with a tap.
An illustration of a feature in development. The plush stays still.
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BOOZZO ACCESSORIES
A whole collection.
Made to go together.
Headphones for a favorite story. A watch to keep in touch. A stand for your screen. Picture BOOZZO in your daily routine.
Accessory concepts. Connected features and compatibility are in development.
SMALL THINGS FROM THE BOOZZO WORLD
BOOZZO, wherever you go.
A little closer.
A tiny companion on your bag. Your favorite character on your water bottle. Take that familiar eye with you throughout the day.
EXPLORE SIX COLLECTIONS
Everyday essentials with details to collect.
The eye on these accessories is decorative.
Everyday pieces inspired by BOOZZO. These collectibles have decorative eyes. Prices are per item in euros. The collection is in development.
A BOOZZO FOR EVERYONE
In your life.
In your style.
At home, at work and across generations. Ten imagined scenes show how our companions could fit into your day.
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AARON · STAYING IN TOUCH
Grandma, can you see me?
A smile in real time.
A grandson waves and Grandma smiles back from Aaron’s screen. A little moment together, even from far away.
A staged call illustrating a connected feature in development.
Concept campaign images. The plush companions stay still. Only the images on their screens are designed to move.
YOUR BOOZZO, YOUR WAY
It starts
with your choice.
Start with the screen. Choose your plush now or later, then add the accessories you like.
YOUR SELECTION
BOOZZO One + Noah
One eye and its first companion.
THE FULL-SIZE REFERENCEMINI Interaction UnitRound OLED · 9.4 inches
ROUND DISPLAYS IN USE TODAY
A round screen,
already on the road.
MINI developed its round display with Samsung Display. It inspired our idea for a round touchscreen that can show far more than an eye.
BOOZZO’s size, detachable mounting, heat management and battery life still need to be developed with a manufacturer. The automotive module cannot be fitted directly into a plush.
Official MINI × Samsung Display presentation ↗An independent technology reference. BOOZZO has announced no partnership with MINI or Samsung Display.
FROM THE STUDIO
What if our worlds
came together?
A visual study imagining a future Sonic collaboration. The idea pairs a familiar character and a round eye with the softness of a plush.
CREATIVE PROPOSALUnofficial concept. No partnership has been announced, and the design is not for sale.
YOUR QUESTIONS
What you’d like
to know.
Does the plush move?+
The plush stays still. Its body, head, arms and mouth have no motors. Only the images on the screen move. The screen clips in and lifts out by hand.
Do the keychains and water bottles have screens?+
Their eyes are decorative. The electronics concept covers the BOOZZO One screen and accessories specifically described as connected.
Will I be able to choose the screen on its own?+
The collection is designed so you can choose BOOZZO One on its own, pair it with a plush or add companions and accessories separately. You can already save a selection in the configurator. Sales have yet to open.
How does the screen detach?+
The round module is designed to clip into a socket in the companion’s face. The animation shows the intended movement. Prototypes will be used to test the attachment, its durability and how it can be used safely.
Does each of the ten characters have a story?+
Yes. Noah follows trails in search of stories, Alya makes paper gardens, and Sana collects quiet moments. Open a companion’s profile to read their story and get to know them.
Can I already try YouTube, calls and AI?+
Play three touch games, listen to five free instrumentals, watch an original animated clip, explore stories or try talking to BOOZZO with OpenAI. Voice requires available API credits and microphone permission. You can also type a question. Video calls connect two devices of the same family directly (WebRTC): one relative signed in with the family code calls, the other accepts in the eye, or shares an invitation link. Camera and microphone access is requested when the call starts. BOOZZO only relays the connection setup; a TURN server may be needed on some networks. WhatsApp calling is outside this demo. The AI assistant can control on-screen activities. Watch a selected YouTube video or paste a video link. A broader search offers up to five videos from a selection of child-friendly channels. Some videos and browsers require a tap to start playback. The plush hardware is still in development.
Do the images show manufactured products?+
These photorealistic concept images show the materials, characters and accessories we have in mind. Prototype photos and confirmed specifications will replace them as development progresses.
AARON · TIME TOGETHER
The bond
you share.
A grandmother and her grandson share a discovery. An adventure begins on Aaron’s screen, and the two take it from there.
Concept film. The action takes place on the plush companion’s screen.
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